Abigail Steinberg, Author, Southern California Sales & Education Manager, WellNext
- General info
Abigail Steinberg is a sales executive, senior manager, and consultant in the natural food industry. She was instrumental in launching Zevia, a zero-calorie stevia sweetened soda, scaling it up for venture capital sales and acquisition. She has also held sales positions at Argo Tea and Good4U. She is currently the Southern California Regional Sales and Education Manager at Rainbow Light Nutritional Systems, a natural vitamin brand.
Steinberg is the author of Recipe for Success: An Insider’s Guide to Bringing Your Natural Food to Market, published by AMACOM in November 2015, a guide for natural food entrepreneurs to help them launch a successful business and avoid the common and costly mistakes startup businesses can fall into.
In addition to her career in the natural food industry, Steinberg is a filmmaker. She was one of 50 semi-finalists for the 2006 Mark Burnett and Steven Spielberg produced FOX reality program On the Lot. Steinberg created the award winning film Love Birds, securing her a two-year first look deal with DreamWorks. Bravo Television Network produced one of her films, Jules. As a commercial director, she produced and directed NFL Films for the New York Giants, Jacksonville Jaguars, and the Minnesota Vikings.
Steinberg lives with her husband, composer and writer Adam Edwards, in Ranch Palos Verdes, California.